The Second City’s branding includes variations on The Second City logo that can be used in marketing and advertising. These official guidelines are presented so The Second City can remain consistent with the usage of logos, graphics, names, and colors.

Usage

1. Be sure to comply with our Trademark Guidelines.
2. The Second City logo is precisely proportioned. The size and position relationship between the symbol and logotype must remain intact.
3. The logo’s shape, proportion, color, and orientation must not be altered in any way.
4. Clear space must surround the logo on all sides, so that no type, design, or photographic elements encroach on the logo. The space may be white, or a single background color and, at a minimum, must be the width of the symbol.

These logos are trademarks of The Second City, Inc. and are protected under intellectual property laws. Please use them correctly. Please be sure to comply with our Trademark Guidelines.