Most companies require salespeople. While many have the “used car salesperson” stereotype come to mind when thinking about salespeople, The Second City understands that it takes a specific skillset to have proper sales effectiveness. Much of what it takes to be a good salesperson is parallel to what it takes to be a good improviser. For more than fifty years, The Second City has been able to mentor and teach great comedians the art of improvisation; why not your sales staff as well?

Without a successful sales staff, your company may as well close up shop. Being proactive with your staff can ensure success in the future. By utilizing the Second City Works program, you can help your sales staff make more sales and, in turn, generate more profit for your company. The Second City Works program is able to cover many sales bases and teach your sales staff to adapt to any client.

Effective selling is different than just selling. Surveys have shown that pushiness and a lack of listening are two huge turn-offs to potential customers, which we take into consideration in our material for your company, as well as other research. Second City Works partners with your company to help your team win. We do this through creating memorable customer interactions, training videos, and more. By taking our knowledge of improvisation and applying it to the sales world, your sales team can become more efficient.

Sales effectiveness is fundamentally an act of improvisation, meaning that The Second City is the perfect partner in your quest for success. We can mentor your team in how to deal with product launches, training and development within the company, difficult or different clients, and more. In addition, when you hire a new salesperson, they deal with learning a new methodology, assigning a territory, finding collateral, meeting prospects, and more, all of which can become easier through Second City Works.

We offer live sessions and digital content to help bolster your team’s effectiveness face-to-face. Even good salespeople likely have an aspect of their pitch they would like to improve, whether this is the initial contact, being more original throughout the pitch, or something else entirely.

If you are interested in what Second City Works can do for your company’s sales effectiveness, contact us to learn more. We look forward to working with your team and seeing your sales increase!